Business concept, where you discuss the industry, your business Essay

Business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success of a business plan - Essay Example It’s either by driving through trucks or by sailing in the huge vessels; they have hence figured out efficient and unique ways to deliver products. The market for yachts transportation is a niche market with a division of 25% volume by smaller boats/yachts which are less than 80ft and 30% for the super yacht which is estimated to be greater than 80 ft. The main segment that our company renders services to includes the private yacht owners, yacht builders, brokers and the charter companies looking out for expansion. ‘In 2005-2008, boats became a status symbol. In 2009-2010, they became a part of the market that has been lost’ (Mallet Victor, Demand for more sustainable boats and equipment grows).However the current recession has paced down the business but the demand has not died. Companies are expanding their business offering delivery to new destinations with guaranteed security of yachts. Business Structure: Our Company maintains the equilibrium between responsibility and team work. It possesses a linear structure where staff is involved in both decision making and other responsibilities. Services: Aim of the business is to transport private yachts from ports in Northern Europe and the Mediterranean to the ports of Caribbean and vice versa. Customers will be able to book their yachts transporting order online. The destinations we work at, include the glorious Palma (Mallorca), Olbia (Italy), Toulan (France), ST.Thomas (US Virgin Islands), free ports Bahamas and Martinique in the Caribbean. These places are known as the magnet for cruising yachts because they are the most brilliant coasts on earth with a passive atmosphere and beautiful surroundings. In most parts of the Mediterranean, the sailing season extends from the end of March to November. And the season at Caribbean lasts from November till June. Thus the schedule follow up shows that yachts will be carried from Europe to Caribbean in the autumn months and from Caribbean to